our story
ABOUT US
history
OUR STORY
Divine Lashes began as a humble lash extension business in 2008, founded by beauty enthusiast and entrepreneur Naoko Ito. When she first heard about eyelash extensions, she sought the best places to get them but was left disappointed with the quality and techniques employed. Driven to do better, Naoko received training from world-class lash artists from Los Angeles, Tokyo, Russia, and Toronto to learn the fine art of applying eyelash extensions.
Naoko’s science background gives her a unique understanding of the chemistry behind eyelash extensions and safe application of them – a rarity in this field.
Divine Lashes quickly grew in popularity and her sister, Asako Ito, joined the adventure working together as the heartbeat of the company. Together, the sisters have built Divine Lashes into a world leader in eyelash enhancement procedures.
“I’m very grateful for the journey we have been on with Divine Lashes, it’s something that I’m incredibly proud of. We are passionate about helping women feel beautiful, confident, and empowered. We are always looking for ways to further improve our techniques and technology so that we can provide the best possible service to our clients.” – Asako

press
AS SEEN ON




Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Asako Ito, owner of Divine Lashes… Read More

vision
OUR MISSION
Our mission is simple, we want to highlight your unique beauty. We all have our inner beauty living inside of us and sometimes our inner beauty needs a little help to be seen. By enhancing your natural beauty, we believe that its a communication tool to draw out your inner beauty to the outside.
convictions
OUR PHILOSOPHY
Enhancing your natural beauty with eyelash extensions describes our philosophy perfectly. Everyone’s beauty is unique so your eyelashes should be as unique as your character. Allow us to customize your look while maintaining the health and integrity of your natural eyelashes.
commitment
OUR PROMISE
At Divine Lashes, our promise is to make you shine with confidence and beauty. We will stop at nothing to make sure that the service our clients receive is nothing less than the best. We continuously innovate our techniques, expand our knowledge and seek out the highest quality materials to offer the best in the industry.