Editorial Process & Publishing Guidelines
How we provide trustworthy, up-to-date, fact-checked, and quality information.
Our mission at divinelashes.ca is to provide the most up-to-date, unbiased, and thorough information about eyelash treatments and products.
Our content is truly unique because we are at first an eyelash salon brand, and secondly a content provider. Therefore, we are able to share our real-life expertise from the many years we’ve done eyelash extensions, lash lifts, lash serum treatments, etc.
Also, when our clients agree, we are able to share “before and after” photos to show the results of certain treatments. These images are invaluable for our readers because they make our content more digest, complete and trustworthy.
How do we make sure that every piece of content published on divinelashes.ca meets and exceeds our high-quality standards?
Each article is written based on the 6 pillars of our editorial process:
1- Subject-Matter Expert Writers
Our team of writers is made up of professionals with extensive knowledge and experience in the eyelash industry.
During the editing phase of an article, a certified lash artist with a minimum of 5 years of experience will validate the technical accuracy of the content. This phase is of crucial importance to us because we want to earn the reader’s trust and maintain it.
All of our articles go through a rigorous editorial process that includes:
- Research – Our team of expert writers and editors conduct extensive research on each topic to ensure that our content is accurate and up-to-date.
- Writing – Once the research is complete, our writers craft engaging and informative articles that are easy for our readers to understand.
- Editing – After the article is written, it undergoes a thorough editing process to ensure that it meets our high standards for quality and accuracy. Our expert lash artists ensure that claims are factually correct.
- Publishing – Once the article is approved by our editors, it is published on our website and circulated to our newsletter subscribers.
2- Real-Life Expertise
When reading content on divinelashes.ca, you can trust that it is coming from a place of real-life experience.
Every advice, tutorial, and tip is a practice we are doing in our eyelash salon on a daily basis with real clients. This is what allows us to remain unbiased in our content because we are constantly testing new techniques and products.
We only recommend products that we use in our salon and that we believe will be beneficial for our readers.
3- References, Sources, and Citations
Whenever we make a claim in our articles, we always back it up with proper references, sources, and citations.
We understand that our readers rely on us for accurate and up-to-date information, and we take that responsibility very seriously.
We do not use second-hand references. Instead, we always use the original source material so that our readers can verify the information for themselves.
4- Up-to-Date Information
The eyelash industry evolves rapidly and what works today might not work tomorrow.
This is why we are constantly updating our articles to make sure that they are reflective of the latest trends, techniques, and technologies.
Each piece of content is given a “reviewed on” date that corresponds to the last time it was updated. This way, our readers can easily know when an article was last updated and can trust that the information is current.
5- Complete Transparency
We believe in complete transparency and always disclose any potential conflicts of interest. We also believe that our readers have a right to know how we make money and how that affects the content that we publish.
When it comes to product recommendations, we are completely unbiased. We only recommend products that we believe in and that we would use ourselves.
We may receive an affiliate commission on some of the products that we recommend, but not all. This is done at no cost to you and only applies if you purchase the product through the links on our website.
DivineLashes.ca is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. As an Amazon Associate, we earn from qualifying purchases.
6- Collect Your Feedback
Retroaction is very important for us, which is why we always encourage our readers to leave their feedback in the comments section of each article.
We take all feedback seriously and use it to improve the quality of our content. We also reply to each comment so that our readers know that we value their input.
If you have a comment or suggestion to share, feel free to contact us at [email protected]