editorial

Editorial Process & Publishing Guidelines

How we earn your trust with fact-checked, up-to-date, and quality information.

At divinelashes.ca, we strive to provide truly unique and quality content. We’re able to do so because we are at first a beauty salon chain. The content published on our blog is a natural extension of what we do. Therefore, we are able to share our real-life expertise from the many years we’ve done eyelash extensions, lash lifts, lash serum treatments, etc.

Another aspect that sets our content apart is that we share “before and after” photos of our clients. These images are truly invaluable for our readers because they get a much better idea of what to expect, the steps taken, and the results.

How do we make sure that every piece of content published on divinelashes.ca meets and exceeds our high-quality standards?

Each article is written based on the 6 pillars of our editorial process:

1- Subject-Matter Expert Writers

During the editing phase of an article, a certified lash artist with a minimum of 5 years of experience will validate the technical accuracy of the content. This phase is of crucial importance to us because we want to earn the reader’s trust and maintain it.

2- Real-Life Expertise

Every advice, tutorial, and tip you can read on our website is something we are doing in our lash salons with our clients. We write content on subjects we master and practice only. Also, when we recommend products, you can be sure that it’s something we use in our salons and that we believe will benefit you.

3- References, Sources, and Citations

We don’t make claims without properly citing the original source or reference. We understand that our readers rely on us for accurate and up-to-date information, and we take that responsibility very seriously. We do not use second-hand references. Instead, we always use the original source material so that our readers can verify the information for themselves.

4- Up-to-Date Information

The beauty industry, but more specifically the lash enhancement industry is constantly changing. That’s why we have a review process to update previously published articles to make sure they are always up-to-date with the latest trends and techniques.

Each article has a date called “Last Updated” which corresponds to the last time we updated it.

5- Complete Transparency

We believe in full transparency when it comes to affiliate income, partnerships, and collaborations.

We may receive an affiliate commission on some of the products that we recommend, but not all. If that’s the case, we will clearly indicate it at the top of the webpage you are visiting. These commissions are done at no cost to you and only apply if you purchase the product through the links on our website.

DivineLashes.ca is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. As an Amazon Associate, we earn from qualifying purchases.

6- Collect Your Feedback

We love hearing from our readers. If you have any comments, opinions, or questions, please use the comment section below each article to let us know. We engage with the community by replying to each comment with our first-hand experience.

If you have a comment or suggestion to share, feel free to contact us at [email protected]